Social Media Marketing For The Hispanic Market
Social media is now at the heart of any successful online marketing strategy. This particularly holds true when it comes to engaging the 59 million Hispanics living in the United States since they are heavy users of social media.
Hispanics in the United States have been largely ignored by brands in the past and they have only been targeted for major political campaigns. However, the tide is changing and brands have started recognizing the purchasing power of Hispanics in the United States and beyond.
If you are a brand that still does not include Hispanics as part of your target market, you could be potentially missing out on a lot of sales and leads. Here are the top 5 reasons why brands should embrace social media marketing targeted towards Hispanics in the United States.
- Hispanics Are the Greatest Consumers of Social Media
Hispanics are the leaders in the use of social networking platforms as previously stated. Hispanics in the United States actually lead in Twitter use compared to non-Hispanics, spending an average of 6 hours daily on social media and basing their purchase decisions on social media advertisements. Hispanics are incredibly savvy with regards to sharing, engaging, and creating buzz about a topic of public interest or even a brand on social media platforms.
- Social Media Platforms have the Potential to Reach Hispanics More Effectively
Hispanics in the United States lead in terms of digital consumption since they seek daily connection and interaction with their heritage. Facebook is the most popular social network, followed by Twitter and YouTube in that order. Tumblr too appears to be incredibly popular with Hispanics in the United States.
- Hispanics Have Loyalty
Hispanics in the United States are more likely to like, follow, or subscribe to channels, brands, or websites that communicate in Spanish and reach through deep cultural roots. Hispanics honor, respect, and stay loyal to brands that demonstrate an understanding of Hispanic language, values, and diversity.
- Hispanics Love Engaging on Social Media
One distinctive characteristic of Hispanics in the United States is the fun, joy, happiness, and spontaneity that highlights their culture. They are attracted by a smile, laugh or a piece of entertainment that they can share with family and friends on social media.
- Emphasis on Good Customer Service
The inherited perception among Hispanics with regards to customer service has been transferred by numerous neglected and frustrated generations that came from Latin America where customers are not given the attention they deserve. If your brand applies customer care best practices to the demographic, you will enjoy a viral spread of positive sentiment.
How Can You Tap into the Hispanic Population on Social Media?
If you would like to get involved with this demographic that’s particularly active on social media, you need to get in touch with us to help you come up with a solid strategy that produces great results. Here is how we can help:
- We Help You Build a Buyer’s Persona
Hispanics are quite active on social media as previously stated and the social media platforms they are most active on are already known, which makes targeting easier. We can help you research your Hispanic audience to help you identify areas that align with your marketing goals.
- We Help You Identify the Right Social Media Platform
It is important to identify where your target Hispanic audience loves to hang out for the best results. We help you identify the best platforms for putting your message across since we have the tools and experienced required to make it a success.
- We Help You Understand Your Competitors and Data
Social media platforms have various tools that can help you break down audiences into segments. We can help you develop a strategy for further breaking down your target Hispanic market to granular data. In it, you can learn more about the interests and behavior of your target audience.
Once you understand your audience and create targeted content, publishing your message comes next. We can help you schedule your content to post at optimal times to help you grow your organic reach. We can help you connect with influencers in your industry to further amplify your posts.
When building your social media strategy, Hispanics are one target demographic you should never forget. If properly implemented, a specialized approach that involves targeting Hispanics can lead to the creation of impressive brand ambassadors with a boost in your social ROI.
If you would like to start engaging with this demographic, which is incredibly active on social media, you should reach out to MediaGuru. Our focus is the Hispanic market in the United States. Our key geographic areas include all of Mexico, Texas including Austin, Houston, El Paso, San Antonio, and Dallas), as well as California including Los Angeles.
Contact us today to find out how we can help you better reach Hispanics in the United States!